Lead scoring assigns each prospect a 0-100 score based on their behavior and profile. High score = hot purchase intent; low score = not ready yet. Sales focuses on top-scoring leads, conversion and revenue rise. In LeadsUp, behaviors like stated budget, location, viewing request and purchase signal turn into score automatically; at 70+, your salesperson gets a 'hot lead' alert.
A sales team's most expensive resource is time. Of 100 daily inquiries, maybe 5 are real purchase-intent. Without scoring, the sales person spends hours on 'tire-kickers' and the serious buyer slips away. Scoring auto-triages: 70+ score = priority; <30 = passive nurture list.
Signals split into two categories: profile signals (who?) and behavior signals (what are they doing?). Example signals used in LeadsUp's real estate template:
Three standard maturity stages:
LeadsUp scores in real time per conversation: heuristic signals (above) + AI intent classifier. Score is monotonic — only increases. When it crosses 70, your salesperson gets an instant 'hot lead detected' alert with a conversation summary + which signals contributed to the score.
Yes — different sectors, different signals. Real estate: 'budget + location + viewing'. E-commerce: 'added to cart + saw checkout'. Healthcare: 'booking + insurance match'. Education: 'asked price + reviewed installments'. LeadsUp's 8 sector templates ship with the right signals per sector.
14 days free. Live scoring per conversation + 70+ alerts.
