E-commerce & Payments

Abandoned cart

When customers add items to cart but don't complete checkout.

E-commerce reality: 70%+ cart abandonment rate. WhatsApp recovery campaigns reclaim 20-30%. LeadsUp uses Shopify webhook + sequence builder to fire 1h, 6h, 24h-delayed messages; each carries a different offer (coupon, free shipping, final reminder).

Related terms

Broadcast

Sending the same message (template) to many customers at once.

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CTWA (Click-to-WhatsApp Ads)

Facebook/Instagram ad format that routes clicks directly into a WhatsApp conversation.

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Lead scoring

Assigning each lead a 0-100 score based on behavior and profile signals.

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