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Marketing & Leads
Lead scoring
Assigning each lead a 0-100 score based on behavior and profile signals.
Lead scoring lets sales teams auto-prioritize. High score = hot intent; low score = nurture list. LeadsUp scores 6+ signals automatically (budget, location, viewing request, purchase signal, etc.); at 70+, the salesperson gets a 'hot lead' alert.
Related terms
Lead
A potential customer who has shown interest in your product or service but hasn't yet purchased.
ReadMQL (Marketing Qualified Lead)
Marketing-qualified — interest exists but not sales-ready yet.
ReadSQL (Sales Qualified Lead)
Sales-validated — budget, need and timeline confirmed, ready for a sales call.
ReadPQL (Product Qualified Lead)
Has experienced the product and seen value — used free trial, became an active user.
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