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Marketing & Leads
Broadcast
Sending the same message (template) to many customers at once.
Broadcasting on WhatsApp uses marketing templates (for users outside the 24h window). Pick audience segment (e.g. purchased in last 30 days), pick template, schedule. WhatsApp opt-in required; per-recipient rate limit prevents spam.
Related terms
Template message
WhatsApp message format that can be sent outside the 24-hour window — must be pre-approved by Meta.
ReadOpt-in
Customer's explicit consent to receive marketing messages.
ReadWhatsApp Business API (WABA)
WhatsApp's programmable API for businesses. Supports bot replies, multi-agent, broadcast and template messages.
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