Channel & WhatsApp

WhatsApp Business Account

An account created under Meta Business Manager — required to use WhatsApp Business API.

WABA is your business's identity at Meta. Phone numbers, templates, broadcast rights are tied to it. One Meta Business Manager can hold multiple WABAs (for multi-brand/region operations).

Related terms

WhatsApp Business API (WABA)

WhatsApp's programmable API for businesses. Supports bot replies, multi-agent, broadcast and template messages.

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BSP (Business Solution Provider)

A Meta-approved intermediary that gives businesses access to WhatsApp Business API.

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