WhatsApp Business API (WABA)
WhatsApp's programmable API for businesses. Supports bot replies, multi-agent, broadcast and template messages.
WhatsApp Business API (WABA) gives businesses programmatic access — unlike the consumer WhatsApp Business app. No direct application: access goes through a Meta-approved BSP (Business Solution Provider). Built for multi-device, multi-agent and high-volume use cases.
Example
An e-commerce store sends automatic order confirmations via WABA — not possible from the consumer app.
Related terms
BSP (Business Solution Provider)
A Meta-approved intermediary that gives businesses access to WhatsApp Business API.
Read24-hour window
After a customer messages you on WhatsApp, you have 24 hours to send free-form replies. Beyond 24h, only approved templates.
ReadTemplate message
WhatsApp message format that can be sent outside the 24-hour window — must be pre-approved by Meta.
ReadWant to see how it works in practice?
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