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Channel & WhatsApp
BSP (Business Solution Provider)
A Meta-approved intermediary that gives businesses access to WhatsApp Business API.
BSP sits between Meta and your business. Phone number provisioning, webhook routing, template approval, billing all flow through the BSP. Twilio, 360dialog, Vonage are international BSPs; LeadsUp, AiSensy, Wati operate as regional BSPs.
Related terms
WhatsApp Business API (WABA)
WhatsApp's programmable API for businesses. Supports bot replies, multi-agent, broadcast and template messages.
ReadWhatsApp Business Account
An account created under Meta Business Manager — required to use WhatsApp Business API.
ReadTemplate message
WhatsApp message format that can be sent outside the 24-hour window — must be pre-approved by Meta.
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