WhatsApp marketing template sends require opt-in. Three ways to capture: (1) customer initiated the conversation themselves (strongest), (2) checkbox consent on your website, (3) Click-to-WhatsApp ad link. Opt-in evidence must be kept (GDPR + Meta review).
Related terms
Broadcast
Sending the same message (template) to many customers at once.
ReadKVKK / GDPR
Turkey's data protection law (6698, 2016) — Turkish counterpart of GDPR.
ReadWhatsApp Business API (WABA)
WhatsApp's programmable API for businesses. Supports bot replies, multi-agent, broadcast and template messages.
ReadWant to see how it works in practice?
14 days free. See these concepts live on your own bot.