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Marketing & Leads
MQL (Marketing Qualified Lead)
Marketing-qualified — interest exists but not sales-ready yet.
An MQL has shown specific engagement in your marketing funnel: subscribed to blog, downloaded a white paper, attended a webinar. Not ready for a sales call; needs to be matured through a nurture sequence. Typical SaaS B2B MQL → SQL conversion is 20-30%.
Related terms
Lead
A potential customer who has shown interest in your product or service but hasn't yet purchased.
ReadSQL (Sales Qualified Lead)
Sales-validated — budget, need and timeline confirmed, ready for a sales call.
ReadPQL (Product Qualified Lead)
Has experienced the product and seen value — used free trial, became an active user.
ReadLead scoring
Assigning each lead a 0-100 score based on behavior and profile signals.
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