Marketing & Leads

SQL (Sales Qualified Lead)

Sales-validated — budget, need and timeline confirmed, ready for a sales call.

SQL meets BANT criteria (Budget, Authority, Need, Timeline). Sales rep can confidently invest time. The MQL → SQL transition typically happens after a discovery call: decision-maker identified, budget verified, need matched.

Related terms

Lead

A potential customer who has shown interest in your product or service but hasn't yet purchased.

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MQL (Marketing Qualified Lead)

Marketing-qualified — interest exists but not sales-ready yet.

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PQL (Product Qualified Lead)

Has experienced the product and seen value — used free trial, became an active user.

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Lead scoring

Assigning each lead a 0-100 score based on behavior and profile signals.

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