Marketing & Leads

PQL (Product Qualified Lead)

Has experienced the product and seen value — used free trial, became an active user.

PQL is central to product-led growth (PLG). Trial users who actually use the product (login, used a key feature, invited a teammate) are tagged PQL; paid-conversion outreach to them succeeds at higher rate than cold MQL.

Related terms

MQL (Marketing Qualified Lead)

Marketing-qualified — interest exists but not sales-ready yet.

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SQL (Sales Qualified Lead)

Sales-validated — budget, need and timeline confirmed, ready for a sales call.

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Lead scoring

Assigning each lead a 0-100 score based on behavior and profile signals.

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